As I was sitting in my RV camping at a music festival recently, it dawned on me: Iâ€™m a work of evolutionary forces. Iâ€™m also an example of how business works in the 21st Century. Almost 30 years ago, I started working from home as a journalist and corporate copywriter. Twenty years ago, I coined the term â€œChief Home Officerâ€ for home-based entrepreneurs and teleworkers who worked from home or the road, and I launched a blog and wrote four books on the subject. Last year, I created RoadtripMojo.com to promote my latest adventure – visiting music festivals by RV.
Each adventure became a social media exercise and potentially profitable venture. Very little â€œtreasureâ€ (or actualy money) was needed. Mostly, I deployed time and talent, and a host of tools available for free on the Internet.
How can you brand your business using the internet, social media, and a healthy dose of sweat equity?
- Find a brand – and name – that works. From ChiefHomeOfficer to www.GotWords.com to www.RoadtripMojo.com, I spent time to search for and research domain names that were keyword rich, spoke to my audience, and were available as a .com URL (or website) and on social media. A great nameâ€™s no good if itâ€™s not available or doesnâ€™t serve your purposes.
- Invest time and labor. Setting up a WordPress website, a Facebook business page, an Instagram account, or a Snapchat profile doesnâ€™t cost any money. But that doesnâ€™t make them â€œfree.â€ Done well, youâ€™ll invest time writing, designing, gathering and posting photographs, and handling the other efforts needed to create the online image of your brand. Youâ€™ll also hopefully invest time to learn how to use the search and marketing tools social media provides. Again, theyâ€™re â€œfree.â€ But theyâ€™ll cost your time.
- Have fun with it. This serves two important purposes. The more you know your market, the more of an expert youâ€™ll be. Youâ€™ll write with authority, and might attract marketing partners willing to pay you to run their ads on your media or to be a â€œSubject Matter Expertâ€ they might hire to help promote their own efforts. But more importantly, if itâ€™s fun you wonâ€™t see it as work.
So, whatâ€™s your brand? And what are you doing to build it from a thought you conjured up on the couch or campsite to something people are willing to follow or invest in? Answer that, and youâ€™re on your way to a fun and rewarding brand-building adventure.
Jeff Zbar is a Florida-based journalist, corporate copywriter, event blogger, and married empty-nester who travels the country by RV visiting music festivals and enjoying the open road. Learn more at www.roadtripmojo.com or www.gotwords.com.