Travel Trends For 2014: PANKs, Microstays And Asian Cruising

Expect your favorite European transport companies to burst onto a “peer-to-peer” bandwagon in 2014 as cost-conscious travelers share their resources amid a age of austerity. The WTM Global Trends Report finds that peer-to-peer services have available clever expansion in Europe, charity “authentic practice during affordable prices.”

“The destiny of peer-to-peer holiday rentals unequivocally depends on legislation, yet we trust that there are really good prospects,” Arnaud Bertrand, arch executive of, commented in a survey. “Hosts acquire additional income for their slot and guest get some-more value from their transport dollar, so it is an appealing proposition.”

Travelers not usually share accommodations, yet also barter cars on sites like and offer singular tours and transport practice on sites like Forbes repository estimates that income opposite a pity economy will grow by 25 percent by a finish of 2013.

UK: Travel Happiness Index


Routehappy ranks flights by a “happiness” index.

Are we happy with your knowledge in a sky? That doubt is of augmenting significance to British travelers who find aloft “happiness scores” on sites like when booking, according to a WTM Global Trends Report.

“Our Happiness Score is really critical to airlines. Why? Airlines are operative tough to pierce divided from atmosphere transport being a commoditized, price- and schedule-only decision,” Robert Albert, Routehappy’s owner and arch executive, said.

Even notoriously ornery bill conduit Ryanair recently went on a attract descent to woo passengers behind after years of controversial customer-service practices and punitive fees. If a new Euromonitor news is any indication, complacency is behind on a agenda.

Middle East: Low Cost Goes Upmarket

Jazeera Airways

Budget conduit Jazeera Airways has lopsided some-more upmarket in new years.

The Middle East, home of a ultra-luxury liner, is saying a few some-more frills combined to a bill airlines, according to a WTM Global Trends Report, that notes: “A reduction approaching outcome of a oppulance course of Middle Eastern travelers is a introduction of oppulance services aboard low-cost carriers.”

One instance is Jazeera Airways, that was a initial in a segment to supplement business category in 2009, while gripping reduce prices and progressing profitability. “A new business indication had to be adopted, whereby a airline changed divided from a low-cost model,” Stefan Pichler, a carrier’s former arch executive, said. “Jazeera cancelled a ‘pay for food’ model, and introduced duty-free on-board as good as a business class.”

Others like Flydubai have followed fit with new business-class services.

Africa: The Big Five With Your Little One

African Safari

U.S. initial lady Michelle Obama, her daughters Sasha and Malia, mom Marian Robinson, niece Leslie Robinson and nephew Avery Robinson, float a car during a safari in Madikwe Game Reserve.

Hollywood blockbusters like “Madagascar” and “The Lion King” (recently re-released in 3-D) might be partially obliged for a arise in recognition of child-friendly safaris in Africa. The WTM Global Trends Report finds that many safaris in South Africa, Kenya, Malawi, Zambia and Tanzania, once deliberate unsuited for children, now equivocate prolonged diversion drives and tailor their offerings to fit kids’ shorter courtesy spans.

“For any of a past 3 years a family safari bookings have scarcely doubled,” Ben Morison, handling executive of safari dilettante Imagine Africa, said. “People are removing some-more and some-more adventurous, and wish some-more sparkling practice with their children. Not usually parents, yet grandparents too.”

Large family trips by residents of a BRIC nations — Brazil, Russia, India and China — have fueled a trend of multigenerational holidays in Africa, according to researchers. Caroline Bremner, of Euromonitor International, expects identical expansion to enhance over safaris to volunteerism, cruising and more-sustainable holidays over a subsequent few years.

Asia: Fight for Cruise Control in China

Asian Cruises

A male looks during Mariner of a Seas, one of 5 Voyager-class journey ships from Royal Caribbean International, advancing during Kai Tak Cruise Terminal located during a former Kai Tak Airport in Hong Kong.

If we’re to trust a researchers behind a WTM Global Trends Report, a Chinese journey marketplace is set to bang in a vital approach and turn a second largest in a universe behind a U.S. by 2017. Though still in a decline (and lacking sufficient ports of call), journey operators seem penetrating to burst onboard and enhance their offerings in a region.

“The intensity for China’s journey marketplace is immeasurable yet — as this news highlights — a supervision needs to confederate airports, rail and roads so that passengers can simply strech a new journey terminals,” Simon Press, a comparison executive during Reed Travel Exhibitions, said. “The miss of infrastructure appears to be a biggest snag to growth.”

Nevertheless, Carnival Asia expects during slightest 7 million journey passengers to come from Asia by 2020, while Princess Cruises expects Asia to paint about 1 in 5 cruisers by that same time.

India: The Travel Social Shake Up

India facebook

India is expected to have some-more than 300 million Internet users by 2017.

Surprise! India’s online transport agencies are now prioritizing amicable media to woo a immature civic consumer. While this might sound like aged news to many, only 12 percent of a Indian race is online (though Facebook boasts 82 million Indian users, creation it a website’s third-largest market).

“Leads by amicable media have risen from nonexistence about dual years ago to about 20 percent now,” Arjun Sharma, handling executive of TUI India, commented in a report. Researchers found that some 70 percent of all four- and five-star hotels in India’s categorical cities had a amicable media participation by summer 2013, while a Indian Ministry of Tourism recently began regulating amicable media to foster tourism sites via a country.

“India is expected to have some-more than 300 million Internet users by 2017, with 75 percent of them active on amicable media, so a intensity is staggering,” Press, of Reed Travel Exhibitions, added. “Figures also uncover that online transport sell sales in India are foresee to strech $14.7 billion in 2017, following a 19 percent CAGR [compound annual expansion rate] from 2012, so transport firms need to act now.”

The Americas: Professional Aunts, No Kids (PANKs)

PANKs Professional Aunts, No Kids

PANKs — “Professional Aunts, No Kids” — are a demographic to demeanour out for.

In what is maybe a many weird and astonishing of all trends highlighted in a WTM Global Trends Report, researchers envision a arise in PANKs — “Professional Aunts, No Kids” — who collectively spend billions on roving with nieces and nephews.

Melanie Notkin, arch executive during Savvy Auntie, a U.S.-based website village for aunts and godmothers, estimates there are 23 million PANKs in a U.S. who spend a whopping $9 billion annually on children. “PANKs wish to have suggestive practice with a children in their lives and arise clever holds with them, that creates transport an ideal product for this demographic,” Notkin said.

Euromonitor’s Bremner added: “The transport attention has good imagination in formulating and selling family products and will reap advantages by expanding a tenure ‘family’ to PANKs and other non-traditional family types.”

Travel Technology: Mobile Concierge

YourSingapore Guide

The YourSingapore Guide app from a Singapore Tourism Board aims to make a city knowledge as personal and well-spoken as possible.

The WTM Global Trends Report found that travelers now design immediate answers and larger customization wherever they are and during any time before, during or after a trip. As such, companies like TUI Travel, Singapore Tourism Board and InterContinental Hotels have tapped into mobile record to offer assistance.

TUI Travel recently expelled a Digital Assistant app that gives business recommendation via a trip. The identical YourSingapore Guide app from a Singapore Tourism Board aims to make a city knowledge as personal and well-spoken as possible. InterContinental Hotels’ Concierge Insider Guides app, meanwhile, offers insights from a association concierges during 127 tellurian properties.

“By 2017, a mobile channel is approaching to comment for over 30 percent of online transport value sales,” Bremner said. “All a signs prove that mobile will be during a core of patron relations in travel.”

Global Village: Vacancy On Demand — Chasing a 24-hour Traveler

Hotel Room india

The hotel room is a new office.

Behold a arise of “microstays,” an appealing means of boosting hotel income by targeting business travelers on a move. The WTM Global Trends Report believes hotels — quite in a U.S. and U.K. — are in a routine of changeable their offerings to yield businesses with workspaces on demand.

“Our bustling lifestyles meant some-more of us are ‘24-hour travelers,’ so comforts offering by hotels on this day-use basement are firm to be increasingly important,” Bremner noted. “These developments all advise that hotels will turn ‘offices of a future’, and this is really most expected to turn a tellurian trend.”