Earlier this year, we wrote about TouristEye, a mobile app for planning trips and anticipating new things to do while traveling. Today a startup is announcing that it has been acquired by transport heavyweight Lonely Planet, as that association seeks to enlarge a portfolio of products.
TouristEye has been around given 2010, founded by a organisation of entrepreneurs in Spain to emanate a mobile-first app for building itineraries and collecting things to do while roving in new cities. The app many-sided information from mixed sources to build profiles of landmarks and things to see in locations around a world.
There are a array of apps accessible for anticipating out some-more about things to do while traveling. The large differentiator for TouristEye, however, was that it authorised users to supplement equipment to an channel that could after be noticed offline, so users could have entrance to their outing skeleton and locations even when they weren’t connected to WiFi or didn’t have a information devise while abroad.
The large branch indicate for a association came after it was a partial of a 500 Startups Accelerator, during that indicate a organisation got a improved bargain of a possess inner metrics, that facilities mattered, and that were pushing rendezvous in a app. At a time it entered, usually 7 percent of users were returning to a app on a unchanging basis, according to co-founder Ariel Camus. It was means to boost that dramatically by giving users recommendation on things they could do circuitously for weekend trips or internal getaways, even when they weren’t traveling.
While TouristEye was means to boost rendezvous and grow a user base, it still faced foe opposite a giants of a transport attention — foe like Lonely Planet, that has a possess array of guides and mobile apps. And so, rather than compete, Camus and organisation motionless that it done some-more clarity to join one of a heavyweights.
For TouristEye, a merger will give it a lot some-more resources, including entrance to Lonely Planet calm and a assistance of a large placement network in a transport and tourism industry. Lonely Planet, meanwhile, gets some mobile imagination as users change solemnly from shopping expensive, heavy, and infrequently old-fashioned transport guides to carrying apps around with them in their pockets.
In any case, a teams are anticipating to precedence their communities and information to urge a mobile knowledge for users.
While terms of a understanding weren’t disclosed, Camus pronounced TouristEye investors walked divided happy. The association had lifted a medium $500,000 from 500 Startups, Plug And Play Innovation Center, and a organisation of European angels.