Remember final week when Google sole Frommer’s behind to Arthur Frommer, a 83-year-old founder, giving him a rights to tell a guidebooks and run a transport website that bears his name?

Well, now it appears that Google didn’t sell behind a whole Frommer’s brand.  According to Skift, Google kept a company’s amicable media contacts and is integrating it with Zagat Travel. That includes all a supporters that Frommer’s had on Twitter, Facebook, FourSquare, Google+, YouTube and Pinterest.

The pierce became apparent when Google tweeted that it had altered a name of Frommer’s handle–@FrommersTravel–to @ZagatTravel, saying: “This comment is now @ZagatTravel! Welcome. Stay tuned for info on where to go, where to stay and how to try around a world.”

PaidContent speculates that amicable media information might have been one of Google’s categorical idea in a initial place.

“Google is gripping all of a supporters that Frommer’s accrued on Twitter, Facebook, FourSquare, Google+, YouTube and Pinterest.” PaidContent writes. “These thousands—or some-more expected millions—of accounts are profitable since they paint a outrageous collection of critical transport enthusiasts.”

Google paid $22 million for Frommer’s final August.  It hasn’t been disclosed how most Frommer’s paid to a a code back. 

So what’s Google doing with a followers?  Google is perplexing to position itself as a devoted source for transport guides and information by aggregating online calm and comments (think and, though it also wants that calm display in hunt formula so Google could sell travel-related ads opposite it.  More eyeballs means some-more money.

A Google orator responded to PaidContent saying, “we’ve spent a final several months integrating a transport calm we acquired from Wiley into Google+ Local and a other Google services. We can endorse that we have returned a Frommer’s code to a owner and are chartering certain transport calm to him.”

Already, a @FrommersTravel Twitter hoop is behind and running.”OK, we’re back! Tell all your pals to follow @FrommersTravel please. Arthur, Pauline and a rest of a Frommer’s squad r tweeting here!”