UnitedHealth Group and Comcast Diabetes Prevention Program Video-on-Demand …

MINNETONKA, Minn., PHILADELPHIA, May 15, 2012 (BUSINESS WIRE) —
–Study evaluates efficacy of delivering proven clinical module by on-demand existence TV uncover format

UnitedHealth Group  and Comcast Corporation announced they have met enrollment targets for an innovative commander investigate to weigh a efficacy of regulating video on direct (VOD) to broach a Diabetes Prevention Program (DPP). This response suggests good guarantee that in-home smoothness of this module will be means to attract seductiveness among people during risk of building form 2 diabetes.

Enrollment reached full ability — 310 people — within only one month of a investigate launch in a Philadelphia and Knoxville, Tenn., exam markets. Study participants have entrance to radio episodes presented as new VOD programming on Comcast’s Xfinity(R) On Demand platform.

“Making a Diabetes Prevention Program permitted in people’s homes by video on direct will make a module some-more broadly permitted in a accessible and cost-effective way,” pronounced Deneen Vojta, M.D., comparison clamp president, UnitedHealth Center for Health Reform Modernization. “Our idea is to enhance a strech of this proven module to some-more people in need of assistance and still broach suggestive results.”

In further to assembly enrollment objectives, a investigate found that a 310 investigate participants have begun stating certain feedback and full rendezvous with a program. The VOD programming aims to revoke a risk of building form 2 diabetes by healthy eating, increasing earthy activity and other lifestyle changes. It is modeled on a DPP, an evidence-based lifestyle change module grown from a Centers for Disease Control and Prevention’s (CDC) National Diabetes Prevention
Program curriculum.

“We are gratified to be operative with UnitedHealth Group to assistance lift recognition about this harmful illness and broach this proven module in an innovative approach regulating a Xfinity On Demand platform,” pronounced Mark Coblitz, comparison clamp boss of Strategic Planning for Comcast. “Our VOD use has essentially altered a approach people watch radio by giving them TV when they want, where they want. We consider this height has good intensity to broach health preparation on consumers’ terms.”

Bringing a Proven Program Home

The Diabetes Prevention Program is an innovative lifestyle change module conducted in a organisation environment that helps people with prediabetes and who are during high risk for building form 2 diabetes forestall or check a illness by healthy eating, increasing earthy activity and other lifestyle changes. It is a year-long module with 16 weekly sessions and afterwards monthly follow-up. It is partial of a National Diabetes Prevention Program led by a CDC.

UnitedHealth Group, in partnership with a Y and CDC, has been assisting a lifestyle change module grasp inhabitant scale by a “NOT ME”(R) module from a Diabetes Prevention and Control Alliance, an employer- and community-based
beginning directed during tipping a beam opposite form 2 diabetes, prediabetes and obesity.

The new VOD investigate was designed by Ronald T. Ackermann, M.D., MPH, Northwestern University Feinberg School of Medicine, who conducted a strange Diabetes Prevention Program translational commander and is deliberate a inhabitant consultant in a impediment and control of common ongoing illnesses.

“Delivering a Diabetes Prevention Program during internal Y branches reduced module costs to roughly one-eighth a volume of a normal Diabetes Prevention Program intervention, while achieving distinguished results,” pronounced Dr. Ackermann. “Bringing a module into people’s homes by video on direct binds a guarantee to make this clinically proven impediment module even some-more permitted and cost-effective.”

The 16-episode NOT ME VOD programming uses a existence TV format that follows 6 adults who are during high risk for building form 2 diabetes (a condition famous as prediabetes) as they go by a Diabetes Prevention Program. Each VOD part facilities a health and wellness manager heading a difficulty of module participants who are operative to strech a healthier weight and revoke their risk of building form 2 diabetes. Between any episode, investigate participants use during home a skills they learn from a program. Study participants also are given tracking assignments any week and opportunities to put what they learn into action. The idea for participants in a organisation lifestyle change module is to remove 5-7 percent of their physique weight, that has been proven to revoke a risk of building form 2 diabetes by some-more than half.

The 6 people featured in a existence TV programming mislaid an normal of 8.1 percent of their physique weight during the  16-week program, a sum of 122 pounds.

The 310 VOD investigate participants have an normal BMI of 35.6, with 19 percent of a organisation overweight (with a BMI between 25 and 29) and 81 percent in a difficulty of portly (BMI of 30 or higher). Initial investigate formula are approaching to be permitted in September. Upon execution of a study, UnitedHealth Group and Comcast will weigh creation a Diabetes Prevention Program permitted on a Xfinity On Demand height in additional communities opposite a country. According to a CDC, some-more than one third (35.7%) of U.S. adults are obese.

Comcast helped emanate recognition about a VOD commander by a array of radio open use announcements (PSAs) in Philadelphia and Knoxville. Among a 310 participants, some-more than half reported training about a investigate by a media, including journal articles as good as a PSAs, display a efficacy of direct-to-consumer outreach. Another 32 percent of a participants reported being referred to a investigate by their employers.

Nearly 26 million Americans have diabetes, and another 79 million American adults are during risk for building form 2 diabetes, according to a CDC. Diabetes cost a nation an estimated $206 billion in 2011. If stream trends continue, some-more than half of all Americans will have diabetes or prediabetes during an annual cost of $512 billion by 2021, according to a UnitedHealth Center for Health Reform Modernization.

About Comcast Corporation Comcast Corporation (www.comcast.com ) is one of a world’s heading media, party and communications companies. Comcast is predominantly concerned in a operation of wire systems by Comcast Cable and in a development, prolongation and placement of entertainment, news, sports and other calm for tellurian audiences by NBCUniversal. Comcast Cable is one of a nation’s largest video, high-speed Internet and phone providers to residential and business customers. Comcast is a infancy owners and manager of NBC Universal, that owns and operates party and news wire networks, a NBC and Telemundo promote networks, internal radio hire groups, radio prolongation operations, a vital suit design association and thesis parks.

About UnitedHealth Group UnitedHealth Group  is a diversified health and contentment association dedicated to assisting people live healthier lives and creation health caring work better. With domicile in Minnetonka, Minn., UnitedHealth Group offers a extended spectrum of products and services by dual graphic platforms: UnitedHealthcare, that provides health caring coverage and advantages services; and Optum, that provides information and technology-enabled health services. Through the businesses, UnitedHealth  Group serves some-more than 75 million people worldwide. Visit www.unitedhealthgroup.com
for some-more information.

SOURCE: UnitedHealthcare

        UnitedHealthcare
        Lynne High
        952-992-5708
        Lynne_m_high@uhc.com
        or
        Comcast
        Jenni Moyer
        215-286-3311
        jenni_moyer@comcast.com

Copyright Business Wire 2012