What is Web Site Marketing?

Feb 20

Tag: General — admin @ 8:02 pm

By Lee Smith - a South Florida Search Engine Marketing Manager

Web Site Marketing is a combination of techniques used to get your web site found and displayed to as many potential customers as possible. The primary key factor for getting your web site found is "CONTENT". The success of being found is based on how well you describe your services or products on your web site. Adding more content for new products and services helps the search engines locate key information as well as allow your customers to see the latest news about your company.

Think about what your web site says: Does your web site represent your current business?
Does your web site tell your customers what you accurately do?
Does your web site display your current contact information?
What is the outcome you really want visitors to do when they visit your web site?
What action do you want visitors to take once they read your web site?
Do your web pages tell the who, what, where, why and when about a particular issue?

More thoughts:

Do you have any new updates for your web site?
Do you want to change the look of your web site - giving it fresh new look?
Did you add a new product or service in the past 6 months?
Did you eliminate any products or services in the past 6 months?
Did anything news worthy occur to your company that you would like everyone to know?
Did you write an article or paper about a something you feel would help your company?
Have you been recognized for outstanding work or activity?
Do you want to increase your traffic? Convert it into sales inquiries, products sold, or new leads?

How many people are visiting your site daily? Is it 10, 50, 200, 500, 1000 or more visitors per day? Is it worth adding that new information? You bet it does! This is marketing that never stops!

I would bet you want to offer your visitors the latest news about your company, prices, products and services. Your web site is one of your most precious marketing tools. It works 24 hours a day, 7 days a week.

Adding new content to your web site on a regular basis (weekly, bi-weekly, monthly) is the single most effective way to keep your web site fresh, the search engines happy and people coming back.

Don't let your web site collect dust. It is the single most important marketing tool you possess and it's working when you are not!

Why focus on Web Site Marketing?

Web site marketing is about telling your story and keeping your story up to date.
Writing well thought out content - content is the first crucial hurdle.
Submit your web site to directories and search engines. This is an ongoing process.
Using your web site on business cards, stationary, e-mail correspondence, flyers, newspaper ads, t-shirts, articles, or on anything that displays your business name.
Add web pages about new or existing products and services.
Are your web pages HTML compliant for the search engine spiders? Poorly written code will prevent the search engines from finding the content of your web pages.
Ask for testimonials from happy clients and publish them on the web.
Have clients write product or service reviews - this helps you correct problems or it allows the clients to boast about their experience with your company
Start a blog and talk about your business by adding industry news, successful sales, testimonials, or discuss hot topics.
If the web site is new, start a pay per click campaign to jump start the traffic and measure the ROI so you don't get yourself into debt over your marketing efforts.
Collect e-mails from your customers and start a newsletter or send out a monthly correspondence. E-mail campaigns can be very successful in keeping your brand and identity in front of your clients. This also helps your clients remember to refer your company to others
Review your log files to see what you are being found for and where you are getting your traffic from.