Broward Directory Blog

The First public hearing for high schools is scheduled on March 13, 2008 at Plantation High School
6901 Northwest 16th Street Plantation at 5:30 p.m.

If you are concerned over the possible boundary changes, then it is you civic duty to be there and voice your concerns or support for the future changes.

http://www.broward.k12.fl.us/schoolboundaries/WorkshopVFeb5/TableContents.htm

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By Lee Smith - a South Florida Search Engine Marketing Manager

Web Site Marketing is a combination of techniques used to get your web site found and displayed to as many potential customers as possible. The primary key factor for getting your web site found is "CONTENT". The success of being found is based on how well you describe your services or products on your web site. Adding more content for new products and services helps the search engines locate key information as well as allow your customers to see the latest news about your company.

• Think about what your web site says: Does your web site represent your current business?
• Does your web site tell your customers what you accurately do?
• Does your web site display your current contact information?
• What is the outcome you really want visitors to do when they visit your web site?
• What action do you want visitors to take once they read your web site?
• Do your web pages tell the who, what, where, why and when about a particular issue?

More thoughts:

• Do you have any new updates for your web site?
• Do you want to change the look of your web site - giving it fresh new look?
• Did you add a new product or service in the past 6 months?
• Did you eliminate any products or services in the past 6 months?
• Did anything news worthy occur to your company that you would like everyone to know?
• Did you write an article or paper about a something you feel would help your company?
• Have you been recognized for outstanding work or activity?
• Do you want to increase your traffic? Convert it into sales inquiries, products sold, or new leads?

How many people are visiting your site daily? Is it 10, 50, 200, 500, 1000 or more visitors per day? Is it worth adding that new information? You bet it does! This is marketing that never stops!

I would bet you want to offer your visitors the latest news about your company, prices, products and services. Your web site is one of your most precious marketing tools. It works 24 hours a day, 7 days a week.

Adding new content to your web site on a regular basis (weekly, bi-weekly, monthly) is the single most effective way to keep your web site fresh, the search engines happy and people coming back.

Don't let your web site collect dust. It is the single most important marketing tool you possess and it's working when you are not!

Why focus on Web Site Marketing?

• Web site marketing is about telling your story and keeping your story up to date.
• Writing well thought out content - content is the first crucial hurdle.
• Submit your web site to directories and search engines. This is an ongoing process.
• Using your web site on business cards, stationary, e-mail correspondence, flyers, newspaper ads, t-shirts, articles, or on anything that displays your business name.
• Add web pages about new or existing products and services.
• Are your web pages HTML compliant for the search engine spiders? Poorly written code will prevent the search engines from finding the content of your web pages.
• Ask for testimonials from happy clients and publish them on the web.
• Have clients write product or service reviews - this helps you correct problems or it allows the clients to boast about their experience with your company
• Start a blog and talk about your business by adding industry news, successful sales, testimonials, or discuss hot topics.
• If the web site is new, start a pay per click campaign to jump start the traffic and measure the ROI so you don't get yourself into debt over your marketing efforts.
• Collect e-mails from your customers and start a newsletter or send out a monthly correspondence. E-mail campaigns can be very successful in keeping your brand and identity in front of your clients. This also helps your clients remember to refer your company to others
• Review your log files to see what you are being found for and where you are getting your traffic from.

Web site marketing can be very successful, it all depends on your effort.

Lee Smith
Search Engine Marketing Expert
Phone: (954) 423-2785
Website: http://www.smittysholdings.com

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By Lee Smith

I have been around in the business world for a very long time. One of my key observations in conducting business relationships is how we communicate with our customers. Keeping the lines of communication open with the customer is crucial in today's world. The customer will always think of you first if you keep yourself in their mind.

• Call your customers on a periodic basis
• Treat people the way you want to be treated.
• Mail your customers a card of useful information, a discount or holiday greetings.
• Send a thank you note for any business they refer or created for you.
• If your customers are having a business function or some other activity, ask how you can help and if you are invited, be sure to show up.
• If you know someone that may need their services or products, refer them.
• For those special clients or customers, take them to lunch. Treat them like part of the family.

Have you ever wondered how much it costs to find new clients? Take some time to figure out how much you spend on advertising, your time and money developing the ads, your time calling on new prospects, meeting them and presenting your products or services, weeding out none responsive prospects, the actual sale and delivery of products or services.

If you know there is going to be a problem for a client or customer like a product not being shipped, a scheduling issue, or anything that may interfere with your clients' time or delivery, call them first! Be truthful and explain the situation and how it can be handled. Always call the customer first with the problem, before the customer finds out and calls you.

I have found that people are judged more on how they handle a problem or situation than how they handle the normal everyday business deal or sale. Always try to find that Win-Win resolution so everyone walks away with a feeling of accomplishment.

Communication is extremely important in our everyday lives. Those of us whom strive to make the effort to communicate are often rewarded.

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SCHOOL BOARD BOUNDARIES WORKSHOP V
February 13, 2008

TABLE OF CONTENTS

During the February 13th School Board Boundary Workshop V,Board directive was to bring staff boundary scenario 4.1S and community boundary scenario 1.1C to the first public hearing for high schools scheduled on March 13, 2008 at Plantation High School 6901 Northwest 16th Street Plantation at 5:30 p.m.

http://www.broward.k12.fl.us/schoolboundaries/WorkshopVFeb5/TableContents.htm

19.1C has been taken off the list, however it is important to attend the meeting to be sure it is not placed back on. Attend the meeting and  Voice your Opinion.

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